{"id":8256,"date":"2025-11-21T12:38:46","date_gmt":"2025-11-21T12:38:46","guid":{"rendered":"https:\/\/brandem.ee\/brandem-ee\/our-services\/employer-videos\/"},"modified":"2026-02-09T08:35:07","modified_gmt":"2026-02-09T08:35:07","slug":"employer-videos","status":"publish","type":"page","link":"https:\/\/brandem.ee\/en\/our-services\/employer-videos\/","title":{"rendered":"Employer videos"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Employer videos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEmployer marketing is increasingly similar to consumer marketing. It\u2019s important to attract attention in the job market and make a lasting impression on potential candidates. Videos are one of the most powerful tools for this, as they show the real face of a company, its people and atmosphere. Videos give jobseekers an idea of the company\u2019s culture and values in action, not just in words. A well-produced employer video helps highlight your company\u2019s strengths, builds trust and interest, and at the same time weeds out candidates who are not a good fit for your company\u2019s values. This way, you will ultimately reach the right people more quickly.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What is an employer video and how can it help your company?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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An employer video is an effective way to showcase what your company\u2019s work culture, people, and values are really like in a way that sets you apart from competitors and gets candidates to remember you. A well-produced employer video reinforces your brand and creates an authentic image of your company as an attractive employer.<\/p>\n

As it takes only 10\u201315 seconds on average to read a job ad, the video can play a crucial role in grabbing attention. Studies show that people spend up to five times more time on job ads that include videos, and the number of suitable candidates can increase two to three times. Therefore, videos help generate interest and increase the number of high-quality candidates. In addition, a video creates an emotional connection with the jobseeker by making the job ad feel more alive and impactful. Emotions are what make a candidate feel like your company could be their future workplace.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why create employer videos?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01.<\/h3>\t\t\t\t<\/div>\n\t\t
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According to a LinkedIn study, video posts increase user engagement about five times compared to regular text posts. Videos can increase the number of applications by up to 41%. (Vidico, 2024)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02.<\/h3>\t\t\t\t<\/div>\n\t\t
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A video shows your team, your working environment and your values as they really are. This builds trust and helps jobseekers understand whether the company\u2019s culture and team are right for them even before they apply.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What does the video creation process look like?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Creating an employer video is a comprehensive process aimed at telling your company\u2019s story \u2013 its people, values, and work culture \u2013 in a way that appeals to the right candidates.<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1. Preparatory work and input gathering <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We meet with key people (management, marketing and HR teams) to get a feel for the company, its goals and target group. We gather existing information about the employer\u2019s value proposition, the target group\u2019s expectations, and the employer\u2019s brand to establish a solid foundation for the creative process.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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2. Defining messages and focus <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We formulate employer messages based on the specific position, the target group and the employee\u2019s value proposition. Taking a systematic approach helps to ensure that the information presented in the video is both emotionally appealing and strategically accurate, and that each message supports the recruitment goal.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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3. Coming up with a creative solution and structure <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We design the video concept and set up a structure depending on whether you need a short social media video, a more in-depth employer brand presentation, or a clip showcasing the vacant position. We identify the key messages, visual tone, pace and emotion that best appeal to the target group.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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4. Scriptwriting <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We will write a script based on the collected content and the approved creative solution. The script defines the sequence of shots, the texts and interviews used, possible quotes from employees, and moments of action to ensure a natural and credible result.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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5. Filming <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We carry out the shoot at locations agreed upon with the customer beforehand \u2013 at the company\u2019s office, production facility, or other working environment. During filming, we create varied and dynamic visuals that highlight the company\u2019s authentic work culture and the authentic personalities of its employees.<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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6. Editing and post-production <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We select the best shots, put the story together, and add suitable music, graphics, and subtitles. Editing serves to create a video that feels professional, evokes emotion, and leaves a lasting impression.<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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7. Feedback and improvements <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We share the finished version with the customer for feedback. If necessary, we can make changes to the content, pace, and design until the final version meets customer expectations and resonates with the target group.<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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8. Publishing and distribution <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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If desired, we can support the distribution of the employer video through appropriate channels, whether it be LinkedIn, Facebook, YouTube, a career page, or a recruitment campaign. We always use a targeted and strategic approach, not just employment portals, to reach the right people in the right environment.<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Why choose Brandem as your partner:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brandem is the only agency in Estonia that produces employer-specific videos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Our work delivers real and measurable results. Brandem\u2019s employer videos visualise the essence of your company, its people and values in a way that helps you stand out as an employer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We have earned the trust of reputable organisations<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Brandem has made employer videos for companies such as Elisa, Pro Ekspert and Sleepwell. Our partners appreciate our professionalism, creativity, and effectiveness.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We combine recruitment and marketing expertise<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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We take a strategic approach to employer videos \u2013 each video is part of a larger employer branding and recruitment communication solution. We don\u2019t just make videos, we create content that works both emotionally and commercially.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We focus on telling an authentic and compelling story<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Our videos focus on people and real experiences, not manufactured imagery. We\u2019ll help you tell your story in a way that evokes emotion, trust and interest \u2013 everything a strong employer brand needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Contact us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Minna-Maria L\u00f5bus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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CEO of Brandem<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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