What is a career page?
A career page is the natural continuation of a job advertisement and other recruitment campaigns, providing job seekers with additional insight about the employer. As 90% of candidates visit the company’s career page, it is a powerful opportunity to persuade them to apply.
A career page presents your employee value proposition and answers the key question: why is your company the best place to work? An effective career page is attractive to your target audience both in content and design. In addition to highlighting your employee value proposition, it communicates your company’s values, mission, and vision, introduces team members, showcases events and traditions, and provides information about open positions.
The career page development service
is right for you if:
01.
You want to increase the number and quality of suitable candidates, but feel that your current career page lacks impact and fails to stand out from competitors.
02.
You want to consciously shape and improve your employer brand and employee value proposition to influence candidates’ decisions and attract passive talent as well.
What benefits does an attractive career page bring to your organisation?
Labour market and salary survey results show that approximately 200,000 people apply for jobs in Estonia within a six-month period. On the one hand, this presents a significant opportunity for employers to generate interest among their target audience. However, as there are more job offers than available candidates, employees hold the stronger position when choosing an employer.
Choosing an employer is not a careless decision. Nine out of ten candidates look for additional information about a company as an employer on its website after seeing a job advertisement. People consume a large share of their daily information through online channels. On average, individuals spend 8 hours and 41 minutes per day on their phone or computer, which is 20 minutes more than the average night’s sleep (DailyMail, 2015).
According to an ICIMS recruitment marketing study (2016), 35% of job seekers spend 1–2 hours researching background information about an employer, while 25% spend even more time, between 3–4 hours. This means that the majority of decisions are made based on information found online, placing critical importance on the content shared there.
With a well-designed career page, you can influence candidates’ decisions
A career page is one of the most important recruitment marketing channels. It supports candidates in deciding to apply because:
- It is the first place candidates turn to when seeking additional information about the employer and the job opportunity.
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It is one of the key platforms for presenting your employer brand and employee value proposition, helping to spark interest and motivate potential candidates to apply.
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It creates a competitive advantage. When candidates have more insight into your team, values, work environment, and other elements of your employee value proposition compared to other employers, they are more likely to choose your company.
- It helps you grow your talent pool. A contact form on your career page allows interested individuals to leave their details, giving you quick access to a pool of potential candidates when new roles open.
- An attractive career page also influences passive candidates — those who are not actively looking for a job but remain open to new opportunities. At the same time, you reduce recruitment costs and simplify the application process.
Development process of a career page
A strong career page is not built overnight. It is a strategic employer branding tool, thoughtfully developed by combining marketing insight, recruitment expertise, and user experience principles. With Brandem’s experienced team, we create a career page that speaks to your target audience, delivers a compelling message, and achieves measurable results.
1. Preparatory work and input gathering
We define clear objectives for your career page, precisely describe your target audiences, and analyse your employee value proposition. We map out who you want to reach and what impact the career page should create, ensuring that the entire solution is strategically built and results-driven.
2. Development of recruitment messaging and structuring of candidate-facing information
Based on your role structure, target audiences, and employee value proposition, we craft clear, audience-specific messaging that addresses candidates’ real expectations and questions. We systemise and structure the information to support informed, positive, and motivated application decisions.
3. Development of the career page concept and structure
We develop a logical structure and creative concept that sets you apart from competitors. We define how content and visuals work together to create a cohesive and compelling user experience.
4. Content writing
We write clear and target-audience-focused copy that highlights the strengths of your employer brand. Every section is carefully crafted to support the decision to apply and to build trust.
5. Photo and video production
Based on the career page concept and structure, we design authentic visual content that reflects your organisation’s real environment and people. The visuals reinforce your strategic messaging and help candidates envision themselves in the future role and team.
6. Career page design execution and linguistic editing of content
We design a user-friendly and visually appealing solution that aligns with your brand identity and reinforces your strategic messaging. We refine the content to ensure linguistic accuracy and stylistic consistency, so the entire page presents a professional, trustworthy, and cohesive employer image.
7. Web development
We develop the solution to be technically reliable, fast, and mobile-friendly. We ensure the page is user-friendly, measurable, and fully optimised to deliver results.
Why choose Brandem as your partner?
Real and measurable results
A career page created by Brandem significantly simplifies the process of attracting suitable candidates. We can confidently promise this, as our clients have seen a substantial increase in the number of qualified applicants — in some cases, up to ten times more candidates than before. We have also received feedback from candidates who applied specifically because the career page stood out and captured their interest.
We combine best practices in recruitment and marketing
Brandem is the only agency in Estonia that integrates scientific research, proven consumer marketing positioning methods, and strategic communication tools into one cohesive methodology — addressing the labour market’s biggest challenge: attracting the right employees and reducing turnover.
We create strategic solutions, not merely visual ones
Each career page is built on clear objectives, a well-defined employee value proposition, and thorough target audience analysis. Design, messaging, and structure work together as a cohesive whole to support your recruitment goals.
Industry professionals you can trust
In our work, we draw on knowledge gained from 15 years of leadership experience, consulting dozens of organisations, delivering successful sales and recruitment projects, and implementing marketing activities that have produced tangible results.
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