Drafting job ads

Drafting job ads

A job ad doesn’t just provide information on a vacancy. It’s all about branding and finding ways to stand out, spark interest, and get the right people to apply.

What’s involved in drafting
and designing a job ad?

The main purpose of a job ad is to convince the right candidate to apply to your company. A well-written and designed job ad works as both a sales and branding tool. It describes the open position and gives an overview of the entire company. Brandem’s team will help you craft a job ad that clearly stands out, grabs attention, and supports your image as an employer.

We don’t use ready-made solutions or copy previous projects when drafting job ads. Every job ad is created in collaboration with the customer and is based on thorough groundwork where we analyse the job profile, study the target group, and define the company’s value proposition.

The job ad service
is right for you if:

01.

You want your job ads to stand out and bring in candidates who are right for the job and fit the profile

02.

You don’t have the time or resources to professionally design your job ads. This leaves you free to focus on selecting high-quality candidates rather than writing the ad.

The process of drafting a job ad

A good job ad doesn’t come about by chance. It’s the result of a sophisticated process where every step is designed to match you with the right candidates. Brandem’s team combines a marketing mindset with recruitment experience to make your job ad both appealing to candidates and effective.
We map the profile of the position you are looking to fill, the group audience, and your value proposition as an employer. We look at what sets your company apart and why this particular workplace should appeal to candidates.
We draw up the logical structure of the job ad and draft messages tailored to a specific target group. All messages are carefully selected and phrased to generate interest in the candidate and convince them to apply.
We write the text for your job ad, create a visual solution, and, if necessary, work with our partners to produce photo or video materials at your company. We will send you the finished ad for feedback and approval to make sure that every detail is in line with your company’s brand and recruitment goals.

Depending on your target group, we can help promote your job ad in the right channels. We use employment portals, social media, and other channels suitable for the target group to reach the best candidates.

Why choose Brandem as your partner?

Professional messaging skills

Our team has years of experience in drafting job ads and employer brand messages. We know how to phrase the offer so that it sounds natural, appeals to the target group, and reflects the company’s real image.

Strong digital marketing competence

We know how to use different channels and tools to ensure that your job ad reaches the right audience. Our team includes people with a background in digital marketing, so you can be sure that your ad will be visible, targeted, and effective.

United and experienced team

Brandem’s team consists of strategists, copywriters, designers, and recruitment experts. We can deliver a comprehensive solution with content, visuals, and a distribution strategy that all complement each other and provide tangible value for your company.

Experience that delivers results

We’ve drafted job ads for a variety of positions and industries, and we know what gets results. Our experience helps us create messages and solutions that speak to the right audience and get you the right candidates.

Contact us

Minna-Maria Lõbus

CEO of Brandem

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