What is employer
branding training?
Gaining a competitive advantage in the labour market requires a strong employer brand. A carefully crafted employer brand reduces recruitment time and costs, lowers employee turnover, increases productivity, and helps curb the rise of salary costs. These metrics are relevant to both operating and financial managers.
Many organisations lack the experience and expertise needed to actively develop their employer branding. That is why we recommend holding a special training session for management, tailored to the needs of your organisation, before you even start creating your employer brand. Managers play a central role in shaping the employer brand, which is why our 6–8-hour training course, which takes into account the specifics of your company, is designed primarily for top executives and HR specialists.
Employer marketing and branding
training is for you if:
01.
You want managers and HR to speak the same language. The training helps management and HR understand the strategic importance of employer branding and its role in shaping the organisation’s performance and reputation.
02.
You want to build a solid foundation for developing your employer brand. This training provides a specific and data-based overview of the labour market situation, helps to formulate the employer image of the organisation, and creates practical input for future branding and marketing activities.
What does employer branding training bring to your organisation?
We provide an overview of the current labour market situation based on the latest survey results, which Brandem conducts itself. The exact structure of the presentation will be determined based on the situation and awareness level of the customer’s organisation.
We look at the labour market situation and competition, factors affecting your reputation as an employer and how likely people are to recommend you, candidates’ expectations regarding benefits and incentives, and differences between the assessments of employees and managers. All survey results are presented in a way that is relevant to your organisation’s target groups.
By completing the training, you will strengthen your company’s knowledge in the following areas
1. You’ll learn why it’s important to manage the employer brand and describe the employee value proposition for each target group/job.
2. Management will learn how the employer branding process works and recognise their essential role in it.
3. It creates primary input for the employer branding process. During the training session, we will map out the management’s assessment of their current image as an employer and their vision of how they want to be seen in the future. This serves as direct input for further employer branding efforts.
4. You’ll have a partner committed to achieving your organisation’s goals. If you wish to manage your employer branding project yourself in the future, we will continue to support you with our expertise.
Why choose Brandem as your partner?
We know how to ask the right questions and guide you to informed decisions
Our team has extensive experience in employer branding. We know how to ask the right questions and provide enough information for your managers to make informed decisions. In addition, we have years of experience in HR, marketing, management, and public relations, as well as the relevant professional qualifications.
We know what we’re talking about
We have a tried and tested methodology for employer branding that delivers real results. To date, we’ve carried out more than 20 employer brand marketing strategy projects and can demonstrate real results for our customers.
We have gained the trust of many reputable and large companies and organisations
We’ve held employer branding and strategy training sessions and workshops at well-known companies like Elisa, Coop, the Estonian Rescue Service Agency, MYJAR, Tele2, Hilding Anders Baltic, and others. We create a pleasant atmosphere on training days and tailor the training to the customer’s expectations and needs. We guarantee that participants will find the training inspiring and practical.
We use the results of a labour market and salary survey
We conduct surveys in Brandem to find out what really matters to employees in your industry. Based on survey data, we will conduct an analysis prior to the training, focusing specifically on the positions in your company.
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