Employer videos

Employer videos

Employer marketing is increasingly similar to consumer marketing. It’s important to attract attention in the job market and make a lasting impression on potential candidates. Videos are one of the most powerful tools for this, as they show the real face of a company, its people and atmosphere. Videos give jobseekers an idea of the company’s culture and values in action, not just in words. A well-produced employer video helps highlight your company’s strengths, builds trust and interest, and at the same time weeds out candidates who are not a good fit for your company’s values. This way, you will ultimately reach the right people more quickly.

What is an employer video and how can it help your company?

An employer video is an effective way to showcase what your company’s work culture, people, and values are really like in a way that sets you apart from competitors and gets candidates to remember you. A well-produced employer video reinforces your brand and creates an authentic image of your company as an attractive employer.

As it takes only 10–15 seconds on average to read a job ad, the video can play a crucial role in grabbing attention. Studies show that people spend up to five times more time on job ads that include videos, and the number of suitable candidates can increase two to three times. Therefore, videos help generate interest and increase the number of high-quality candidates. In addition, a video creates an emotional connection with the jobseeker by making the job ad feel more alive and impactful. Emotions are what make a candidate feel like your company could be their future workplace.

Why create employer videos?

01.

According to a LinkedIn study, video posts increase user engagement about five times compared to regular text posts. Videos can increase the number of applications by up to 41%. (Vidico, 2024)

02.

A video shows your team, your working environment and your values as they really are. This builds trust and helps jobseekers understand whether the company’s culture and team are right for them even before they apply.

What does the video creation process look like?

Creating an employer video is a comprehensive process aimed at telling your company’s story – its people, values, and work culture – in a way that appeals to the right candidates.
We meet with key people (management, marketing and HR teams) to get a feel for the company, its goals and target group. We gather existing information about the employer’s value proposition, the target group’s expectations, and the employer’s brand to establish a solid foundation for the creative process.
We formulate employer messages based on the specific position, the target group and the employee’s value proposition. Taking a systematic approach helps to ensure that the information presented in the video is both emotionally appealing and strategically accurate, and that each message supports the recruitment goal.
We design the video concept and set up a structure depending on whether you need a short social media video, a more in-depth employer brand presentation, or a clip showcasing the vacant position. We identify the key messages, visual tone, pace and emotion that best appeal to the target group.
We will write a script based on the collected content and the approved creative solution. The script defines the sequence of shots, the texts and interviews used, possible quotes from employees, and moments of action to ensure a natural and credible result.
We carry out the shoot at locations agreed upon with the customer beforehand – at the company’s office, production facility, or other working environment. During filming, we create varied and dynamic visuals that highlight the company’s authentic work culture and the authentic personalities of its employees.
We select the best shots, put the story together, and add suitable music, graphics, and subtitles. Editing serves to create a video that feels professional, evokes emotion, and leaves a lasting impression.
We share the finished version with the customer for feedback. If necessary, we can make changes to the content, pace, and design until the final version meets customer expectations and resonates with the target group.
If desired, we can support the distribution of the employer video through appropriate channels, whether it be LinkedIn, Facebook, YouTube, a career page, or a recruitment campaign. We always use a targeted and strategic approach, not just employment portals, to reach the right people in the right environment.

Why choose Brandem as your partner:

Brandem is the only agency in Estonia that produces employer-specific videos

Our work delivers real and measurable results. Brandem’s employer videos visualise the essence of your company, its people and values in a way that helps you stand out as an employer.

We have earned the trust of reputable organisations

Brandem has made employer videos for companies such as Elisa, Pro Ekspert and Sleepwell. Our partners appreciate our professionalism, creativity, and effectiveness.

We combine recruitment and marketing expertise

We take a strategic approach to employer videos – each video is part of a larger employer branding and recruitment communication solution. We don’t just make videos, we create content that works both emotionally and commercially.

We focus on telling an authentic and compelling story

Our videos focus on people and real experiences, not manufactured imagery. We’ll help you tell your story in a way that evokes emotion, trust and interest – everything a strong employer brand needs.

Contact us

Minna-Maria Lõbus

CEO of Brandem

book a time

Messages sent through the contact form go straight to my inbox, and I will answer your questions as soon as possible.